Archive for November 18th, 2009
If you had to guess what city in the US had shopping available in their Coroner’s Office, LA very well may be your first guess. The shop, called Skeletons In The Closet, has been operating since September 1993. With the declining tax revenue, other concepts had to be considered to help off-set monetary losses. The intent was to use monies raised to offset the costs associated with the Youthful Drunk Driving Visitation Program (YDDVP), which uses no tax dollars as support.
This marketing effort is an outgrowth of a coffee mug and tee-shirt that had already been used to complement an annually sponsored professional Coroner conference.
Skeletons in the Closet features a complete line of quality souvenir items, such as beach towels, tee-shirts, tote bags, baseball caps, coroner toe tag key chains, boxer shorts called “undertakers,” and more. Each item displays a unique Los Angeles County Coroner design such as a skeleton in Sherlock Holmes attire, a chalked-out body outline or the L.A. County Coroner seal.
Response to this marketing program has been overwhelmingly positive and has received worldwide interests, particularly throughout the United States and Canada. Customer awareness has been generated through much publicized newspaper and magazine articles, as well as radio and television appearances. If you have exhausted your “Things to do in Hollywood” list; this could be an odd adventure for you!
A worldwide mail order business has been established with over 30,000 names of people interested in receiving the annual Skeletons in the Closet catalog. Customer names are constantly being added to the mailing list throughout the year from visitors to the shop, and daily telephone requests.
For more information contact Skeletons in the Closet, (323) 343-0760.