Art Imitates Life in Beverly Hills
Fred Hayman Puts Art on the Street That Our Tour Guests Love
The “Father of Rodeo Drive,” Fred Hayman, moved his Beverly Hills operations from Rodeo Drive (where Louis Vuitton now stands) a block away to Cañon Drive and had the original J. Seward Johnson, Jr. sculpture (above) installed. In fact, Mr. Hayman, known for the yellow exterior of the original Giorgio boutique that became Fred Hayman when the fragrance was sold to Avon, recreated the entrance to the Rodeo Drive store at the new, now yellow, building. The original Fred Hayman boutique features happily in the film Pretty Woman. Mr. Hayman is the force behind the metamorphosis of Rodeo Drive from a sleepy village street into the Mile of Style it is today. When we are guiding our private Los Angeles tour guests around the back streets of Beverly Hills we take them here since it is such a striking photograph opportunity for their tour album. We can also travel out to Palm Springs to Mr. Johnson’s giant Marilyn Monroe sculpture.